#HashtagLunchBag x CJ

#HashTagLunchBag

#HashtagLunchbag began on Christmas 2012 in a Los Angeles apartment by a group of friends who were having trouble finding a fun & meaningful way to give back. After a few failed attempts, we decided to take it upon ourselves and create our own experience. We went to our local grocery store and bought enough food to prepare 100 lunches.We hit the streets near the Santa Monica Pier and Venice Boardwalk looking for anyone that could use a meal. We smiled when asking people if they were hungry. We exchanged pleasantries while handing over our creations. We acknowledged their humanity, as well as our own. When we were done, we felt awesome and wanted to share with our friends! So we did. We shared on each of our social media platforms, jokingly tagging our posts with #HashtagLunchbag as an ode to hashtags.... plus it rhymed with what we were distributing (simple enough, right?).